Herd Care

Logotype for the website aimed at taking donations towards elephant care. An independent organization dealing with injured or suffering elephants in Africa.

Used Fonts

Ostrich Sans is a modern font with long neck and no strokes in intersections. So, it creates an impression of stability and protection. The rounded edges create a feminine look that represents care.

Color Palette

Brown is the color that shows stability and reliability, while peach color represents feminine energy and calmness. These color characteristics in combination evoke the sense of protection and care.